NEM Zagreb 2025: Full Agenda reveal

Just a little over a month remains until the fifth edition of NEM Zagreb, an event that has become an essential destination for TV professionals from the CEE region and beyond. This year, experts from the video industry, AI, and marketing will also join in, as NEM Zagreb has announced a new direction, transforming into a fusion of creativity, AI technology, and marketing. This is reflected in the fresh new agenda, which promises a lineup of relevant and topical issues awaiting us on 8th and 9th of December.

Mix of traditional and new-generation topics

NEM Zagreb will once again bring together leading industry voices for a series of thought-provoking panels exploring the most relevant topics in today’s content landscape. From regional producers reflecting on the past five years of change, to leaders exploring the impact of artificial intelligence, the discussions will cover everything from advertising transformation and vertical storytelling to format adaptations and the global challenges facing creatives everywhere. Each panel offers a unique perspective on how the TV and video industries continue to evolve, and where they’re headed next.

The panel discussions coming up in December are:

• CEE Producers: Reflections on the Last 5 Years

• Leaders on AI: Opportunities and Challenges

• Video Ads: Linear TV vs. TikTok, Meta and YouTube on TV

• Original TV Series Formats and Adaptations

• The Vertical Revolution: Micro-drama

• Creatives, It’s Not Only Hard in Your Country!

Inspiring video creators with Creativity, AI, and Marketing

The interplay of creativity, artificial intelligence, and marketing is at the heart of this year’s edition, and the program explores these themes across masterclasses, presentations, and Q&A sessions. Sami Arpa, Founder and CEO at Largo.ai, will give a masterclass on AI as the New Creative Partner in Video Creation. This masterclass shows how AI can enhance creativity across content creation, from development to distribution, using tools like text-to-video, simulated focus groups, and predictive audience insights. Dalibor Šumiga, expert in neuromarketing and consumer psychology, will offer an engaging perspective on how marketing shapes consumer awareness and behavior in his presentation titled Inception: The Art of Planting Ideas. Through a Q&A session A Band for a Brand, Emmy, Golden Globe, and BAFTA winner John Altman will share his extensive experience of composing music for over 4,000 commercials for some of the world’s most renowned brands. While John Altman explored the world of music for brands, Kenton Allen, CEO of Big Talk Studios, dives into the equally intricate world of producing the Emmy-nominated show Ludwig, in the Q&A session Ludwig: The Puzzling World of Producing. Continuing to focus the spotlight on compelling storytelling, NEM Zagreb will host an exclusive Q&A with Dariusz Jablonski on GLINA: A New Chapter. The Return of a Legend in a New Era.,in which he will discuss the return of GLINA, the legendary crime series, now back with a powerful new chapter, made in co-production with Apple Film Production, SkyShowtime, and TVP. A Q&A session with A1 International Business and UniqCast will also take place, with Darko Robič, CEO of UniqCast, and Elena Petrova, Head of Group Content at A1 International Business.

Presentations on Trends Shaping the Video industry

The lineup also includes sessions dedicated to the intersection of traditional television and digital video platforms, such as presentations From Broadcast to Algorithm: Why Every TV Station Needs a YouTube Strategy by Aleksandar Ašković, YouTube SEO and Strategy Expert, and Distribution Strategies when TV meets YouTube presented by Guy Bisson, Executive Director & Co-Founder of Ampere Analysis. Aleksandar Ašković will demonstrate how smart YouTube SEO and storytelling helped broadcasters like Sport Klub and EuroLeague win the battle for audience attention. Guy Bisson will present how, in an increasingly challenging market, broadcasters and content owners are turning to YouTube for incremental audience reach, though with vastly different economic outcomes. As the discussion moves from digital distribution to technological innovation, the focus shifts to how artificial intelligence is transforming the industry. The presentation Revolutionizing Streaming: AI & New Monetization Innovations by Harmonics will explore how AI-driven innovations are reshaping the industry, enabling broadcasters, sport leagues, and content creators to enhance viewer engagement, and unlock new revenue opportunities. The presentation Europe’s Creative Sovereignty in the Age of AI by EIT will explore how EIT Culture & Creativity is building sovereign digital infrastructures and ethical AI ecosystems to empower creators, scale innovation, and ensure Europe owns the rails of its creative future. From innovation to insight, the presentation Slick & Quick: How CEE Countries Differ on Netflix? by Lühr-Martin Lemkau, Founder of Slick Strategy, delves into how audiences across the CEE region engage with the platform. NEM Zagreb continues to be a key platform for showcasing local talent, giving Croatian creators a stage to shine internationally. Presentations Croatian Creativity with International Potential by HDNP and SPID and Future Projects from Croatia by HDNP will highlight exceptional creativity, celebrating current achievements and the exciting future of local storytelling. Following the showcase of outstanding local stories, NEM Zagreb will feature stYpe, a company specializing in virtual production solutions including camera, object, and talent tracking, and the winner of the Engineering, Science & Technology Emmy Award. From their team, Josip Čajić, Solution Architect at stYpe, will present the topic Real-Time Virtual Production by stYpe.

Christmas Party and Networking Opportunities

A Welcome Drink by A1 International Business and morning coffee break will be the perfect setting to connect and network on the first day of NEM Zagreb 2025. On the second day, participants will be treated to a lunch sponsored by HAVC, and the event will conclude with the traditional Christmas party, this year sponsored by Pickbox, a festive celebration of another successful year.

The full agenda is available on the official NEM Zagreb 2025 website.